Find out how your business can benefit from partnering with MeRC.
eBusiness is the application of information and communication technologies (ICT) in support of business activities. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly. They help companies work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
In practice, e-business is more than just e-commerce. eBusiness is a strategic approach which emphasises functions that occur using electronic capabilities. eCommerce is one part of an overall e-business strategy.
McMaster University established the McMaster eBusiness Research Centre (MeRC) within the DeGroote School of Business in 2000. It provides leadership and infrastructure support to academic and industry partners for innovative e-business research.
MeRC focuses on three main activities:
MeRC is housed at the DeGroote School of Business in Hamilton, Ontario. The centre has administrative and researcher offices, usability labs, research and teaching labs, decision centres, and a PhD centre for e-business research.
MeRC’s administrative and research activities are supported by the DeGroote School of Business and McMaster University in conjunction with corporate partners through sponsored projects, and MeRC memberships and donations, matched whenever possible by government grants.